Royal Enfield introduced a new model on Wednesday, the Guerrilla 450, a premium roadster 450cc motorbike based on the ‘Sherpa 450’ platform, in an attempt to enter the sports category. Bookings have been opened in both Indian and European markets, with retail set to begin on August 1 in India and mid-August in Europe.
Following the company’s launch of the Royal Enfield Guerrilla 450, several brokerages issued negative calls on the stock, which caused shares of Eicher Motors to drop as much as 3% to Rs 4,784 each in the morning of July 18.
Eicher’s premium bike market share has declined in recent years as competitors stepped up the ante with similar launches at lower or similar pricing.
As of 11:57 am, Eicher Motors shares were trading 1.14% lower at ₹4859.84.
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